PROCESS
Using a streamlined design approach to understand the goals and challenges, I developed a converging theme around continuity, character, and momentum. These directions explored the power of circular design relationships, the transformative nature of materials, and the magnetic blend of art and science.
THE OUTCOME
The refined strategy positions Fashion Positive as the leader of circularity in fashion. By blending art and science, inspiration meets innovation, the brand demonstrates that Fashion Positive is more than just fashion-forward, it’s fashion-upward.
THE LOOK
To reinforce the concept of materials and sustainability, I incorporated some of the patterns from our web concepts into the brand. In drawing visual parallels between nature and material—we discovered an invigorating color palette. Vibrant tones and rich textures balance the simplicity of the logotype while breathing new life into the industry.